top of page

Welcome to Tracy Capital

Tracy Capital investment sweet spots are at the intersection of the outdoors, technology, and great design.  We favor up-market products and brands in the fishing, hunting, camping and outdoor sports markets. 

 

An electronic engineer by degree with a penchant for sales and brand, I founded SportDOG Brand® twenty years ago.  Building a business from launch to >$100M in retail sales and >20% EBITDA margin was a blast and a ride that came with many lessons.    

 

I began investing in businesses eight years ago and now focus on investments where I can advise and/or sit on boards of directors.  I'm motivated to ensure the experience, and insight I've been fortunate enough to develop continue to provide value.

​

​

Image 11-26-22 at 7.11 AM.heic

Founders that have a vision they can’t unsee, have bottomless drive, can attract and nourish a great team and are 110% ‘in the fire’ are rare.  If this is you, let's connect.  I’m excited to hear about you, the trail you’re on and where it leads.

​

Lance Tracy

TracyCapital_LLClogoA2 (1).jpg

Contact Us

(865) 809-0050

12544 Willow Cove Way

Knoxville, TN 37934

Stay Connected

Thanks for subscribing!

  • LinkedIn

©2023 Tracy Cap

bottom of page