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Welcome to Tracy Capital
Tracy Capital investment sweet spots are at the intersection of the outdoors, technology, and great design. We favor up-market products and brands in the fishing, hunting, camping and outdoor sports markets.
An electronic engineer by degree with a penchant for sales and brand, I founded SportDOG Brand® twenty years ago. Building a business from launch to >$100M in retail sales and >20% EBITDA margin was a blast and a ride that came with many lessons.
I began investing in businesses eight years ago and now focus on investments where I can advise and/or sit on boards of directors. I'm motivated to ensure the experience, and insight I've been fortunate enough to develop continue to provide value.
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Founders that have a vision they can’t unsee, have bottomless drive, can attract and nourish a great team and are 110% ‘in the fire’ are rare. If this is you, let's connect. I’m excited to hear about you, the trail you’re on and where it leads.
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Lance Tracy